ANTHONY FORD - UX, UX/UI & Product Designer

A brief intro...

👋, I’m a senior UX/UI designer with a focus on UX and have been contracting for about 11 years in the UX space. I’ve worked mainly in Telco (EE, Vodafone, Telenet, BT Enterprise, BT Consumer & Virgin media O2), Automotive (Volvo, Nissan, Mitsubishi, Ford & Peugeot), Betting & Gambling (William Hill, Ladbrokes Coral & Pokerstars), E-commerce (Everything Managed, Frasers Group & Wiggle) & whilst doing so I’ve worked for a number of agency’s such as: Wunderman Thompson, AKQA, Mindshare, Brilliant Basics & Critical Mass throughout the UK and Europe. I’m regularly involved with competitor analysis, qualitative & quantitive research, user testing, ideation, problem solving, UCD, wire-framing, creating user flows and site maps, prototyping, design sprints, design thinking, design patterns, visual design & carrying branding. I also design inclusively and keep an eye on accessibility to minimum AA standards. Some of the tools I use are as follows: Figma, Sketch, Axure, Adobe CS, Miro, Zeplin & Invision.

Given my 15 years working in the digital sphere I have an interest in all things digital & always try to inject as much interactivity into the projects that I’m involved with... although I don’t really get my hands dirty with code these days and as a UX designer working with developers I use that experience to help evaluate the proposed UX at every stage of the process prior to hand over.

With a Graphic & Wed Design background I enjoy taking on the UI design aspect of an E2E product design process & I’m well versed with using and contributing to existing Design Systems & obviously creating new.