Omni channel work redesigning & implementing UX improvements for two retail apps being: Ladbrokes The Grid - Responsive web, iOS & Android hybrid app. Coral Connect - iOS & Android native app. Also occasional Sports book tasks. Using mainly Sketch, Photoshop, Invision & Axure
Research | Wireframing | Prototyping | UI design
The Product Owner is not happy with the first release of the app & feels it could be much improved.
Actions: Redesign the app home page, look into what features are of importance to the user & better place them on the home page & within the navigation making for a more accessible & intuitive experience.
Initial wires & interaction
After working with PO to establish what improvements we could make as per ‘quick wins’ I started to wireframe the app home page with interaction points.
UX specification
Once happy with the wires I started to work on the UI adhering to the brand guidelines & making use of the icon pack whilst creating new for the home page CTA’s. I put together the UX specification as seen below for hand over to dev, whom were based offshore.
After gathering requirements & looking at competitors offerings I started work on designing a new landing page we were able to gather some key insights as to hot spots on existing apps & take these considerations into account when making strategic decisions. During the process there was enthuses on branding & iconography also. Due to budget the prototype was tested with a wider audience of key stakeholders within the business.
View prototype here
Lets work together
07821 722 397