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The problem in brief

The Product Owner is not happy with the first release of the app & feels it could be much improved.

Actions: Redesign the app home page, look into what features are of importance to the user & better place them on the home page & within the navigation making for a more accessible & intuative experience.

The solution

After gathering requirements and looking at competitors offerings I started work on designing a new landing page we were able to gather some key insights as to hot spots on existing apps and take these considerations into account when making strategic decisions. During the process there was enthuses on branding and iconography also.

View prototype

This was tested with a wider audience of key stakeholders within the business.